An accidental entrepreneur — being helpful and using tech to thoughtfully solve human problems are my north stars. I like exploring consumer behavior, figuring out how to get what we actually want with the smallest environmental footprint possible, and bringing people together.
Expertise · resale & style
Living in New York since 2007, I've worked across fashion — modeling, events, PR, writing, production, e-commerce, styling (and one stint in interior design) — before focusing on resale full time in 2018. Since then I've founded my way across the whole resale stack: Object Limited, a venture-backed peer-to-peer marketplace with sourcing across the US; Club Vintage, my NYC and LA vintage stores, with sellers vetted across the US and Europe; ReCon, the world's first resale conference that brings together the entire industry from big to small; and Ten Rails, software for closet-sale organizers and sellers. I like working where technology eases the friction in a very human game — finding good vintage and getting it to buyers.
Consulting & production
I've orchestrated hundreds of pop-ups, closet sales, markets, and activations — for resellers, creators, small businesses, contemporary brands, and hospitality groups. From vendor vetting, sourcing, casting, production, and logistics to the shopper experience, all are woven together to amplify my clients' ethos. I help brands execute resale, retail, and e-commerce in a way that fits their identity and production parameters, and through ReCon, the conference I co-founded, I put those conversations in front of the industry's leaders.
Brand collaborations with Levi's, Ganni, Ralph Lauren, Glossier, Tory Burch, The RealReal, eBay, Marimekko, Cuup, Coach, Frankie Shop and Ghia, among others.
Writing
A shopping-ish newsletter started in 2016 as a way to turn a procrastination habit of browsing the internet into something useful for other people. Finding and writing about interesting, beautiful secondhand things is how I relax, and since the machine of consumerism is inescapable, I try to use it to my advantage (i.e. ogle, and share). Running since 2016 with 7,000+ subscribers and a 55–70% open rate. Also: fashion and design writing for Refinery29, Man Repeller, The RealReal, Madewell, Who What Wear, Coveteur and others.
Companies & notions
Free ideas
In the press
Vogue, Architectural Digest, The Cut, Coveteur, Domino, Into the Gloss, Deep Read, Creative Juicy, Levi's.